FinCraft has a clearly defined investment philosophy which the company has been consistently utilizing as our cornerstone of our investment strategies and the success of our clients. It is this dedication to a single investment belief which has enabled FinCraft to attain returns that have managed to weather the turbulent financial climate and outperform the inflation and the benchmarks over the years. Responsible Value investing is the core of our investment philosophy; essentially meaning that we invest in undervalued companies that adhere to certain set of moral and/or ethical business standards. We believe that as custodians of capital we have a duty to act on the best long-term interest of beneficiaries by incorporating Environmental, Social and Governance (ESG) factors into our investment decision making.